Jeep cancels Snowboard Tour
24th November 2008
Ketchum, ID - Financial troubles plaguing the American automotive
industry have claimed another casualty, this time the 48Straight ski
and snowboard tour.
In a cost-cutting measure, title sponsor
Jeep has withdrawn its support from 48Straight, a three-stop
competition and music festival series billed as "the loudest show on
snow" that was scheduled this winter for Telluride, Squaw Valley and
Sun Valley as the reincarnation of The Ski Tour.
"What sad news
for the event," event spokesperson Al Sommers acknowledged this week.
"It's pretty much that with Jeep not being able to sponsor the event,
hosting the winter season isn't economically feasible."
Sommers indicated that no decisions had been made regarding the future of the event series.
LINK: www.jeepsports.com
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